Lean on these three, simple ideas to craft a valuable message worthy of good SEO. Tell them what your going to tell them, tell them, and tell them what you told them… Let me explain.
The Title Should Tell Them What You Are Going To Tell Them
Is it three simple ideas to help with SEO outreach? Cool, that should be the title then. Whatever it is, you are not going to get many visitors if its not clear what they gain from following your story/post/blog. Make sure that your clients, readers, or customers know what they are getting into. There is nothing worse than digging past a sales pitch for what was described in the title. Be clear, and stick to your topic. If people like the content, they will explore your site and discover your value. You have a few seconds to gain interest and even fewer to lose it. So, start with why your visitors decided to listen to you.
Tell Them Something Meaningful
This is ,actually, the hardest part. “Telling them” means telling them something useful. You have to speak for at least, underline at least, 300-500 words, and they all better be good. Give your visitors something to think about or information they need to make a better decision in the future. Your goal is visitors find the information useful and will not want to check Facebook for a better article. This sometimes means giving people a reason to visit your site even if its not to pay you. The good news is, if they come looking for your product/service/good in the future, they might remember you gave them three simple steps to solve that outreach problem they had.
Tell Them What You Told Them, And Tell Them To Tell Others
Don't just tell them, but tell Them. Capital “T” them. The royal Them. You just helped your client/business/government out. Give them a quick reminder how they can use that information in the future; in this case, by incorporating these three simple ideas to your next webpage or blog post. After that, help them share it with the royal Them. Those other guys that didn't click on the link they should have (we’ll get them later). That means placing easy sharing buttons below your post. You can test this out with the buttons below.
That is it. That is all you have to do.
There is, of course, much more to know about tactics behind boosting your SEO and advertising presence once you have created your content. However, these three ideas will be core to creating relevant, lasting, and just generally good web pages, blog posts, and marketing content. To quote from Google's description of Quality Score, how Google ranks your website for search terms in Adwords, "give your users what they need, and a great Quality Score should follow."
All the best,
Hakon Khajavei, Managing Director