Lean on these three, simple ideas to craft a valuable message worthy of great, lasting SEO results.
When sharing a story: 1-Tell them what you're going to tell them. 2-then tell them, and 3-tell them what you told them… Let me explain.
Let's get beyond the normal tips and tricks for good SEO. Let's talk about what a great SEO article or story really is. The tactics will always change. But the heart of what you need to do for people to listen to you and share your story organically has always been the same. Let's return to our roots and get back to the core of what everything else should be built around.
The Title Should Tell Them What You Are Going To Tell Them
Is it three simple ideas to help with SEO outreach? Cool, that should be the title then. Whatever it is, you are not going to get many visitors to stay on your page if it is not clear what they are actually getting from you. Remember, time on page is a heavy weighted metric for search engines. Make sure that your visitors know what they are getting into so they won't leave. Be clear, and stick to your topic, there is nothing worse than digging past a sales pitch before being able to get what you want. If people like the content, they will explore your site and discover your value. You have a few seconds to gain interest and it only takes a few to lose it. So, start with why your visitors decided to listen to you.
Tell Them Something Meaningful
This is ,actually, the hardest part. “Telling them” means telling them something useful. You have to speak for at least, underline at least, 300-500 words, and they all better be good. Give your visitors something to think about or information they need to make a better decision in the future. Your goal is visitors find the information useful and will not want to check Facebook for a better article. This sometimes means giving people a reason to visit your site even if its not to pay you. The good news is, if they come looking for your product/service/good in the future, they might remember you gave them three simple steps to solve that outreach problem they had.
Tell Them What You Told Them, And Tell Them To Tell Others
Don't just tell them, but tell Them. Capital “T” them. The royal Them. You just helped your client/business/government out. Give them a quick reminder how they can use that information in the future; in this case, remembering these three simple ideas for your next webpage or blog post. After that, help them share it with the royal Them. Those other guys that didn't click on the link they should have (we’ll get them later). That means placing easy sharing buttons below your post. You can test this out with the buttons below.
That is it. That is all you have to do.
There is, of course, much more to know about tactics behind boosting your SEO and advertising presence once you have created your content. However, these three ideas will be core to creating relevant, lasting, and just generally good web pages, blog posts, and marketing content. To quote from Google's description of Quality Score, how Google ranks your website for search terms in Adwords, as a proxy, "give your users what they need, and a great Quality Score should follow." In this case: 1-Tell them what you are going to tell them, honestly. 2-Tell them without fluff and sales pitches before content. 3- Tell them what you told them, why its important, and how they can share it with other important people.
All the best,
Hakon Khajavei, Managing Director